Mark Currier

Mark Currier
Mark Currier is the Director of Marketing at CLD.
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Recent Posts

Machine Learning for Pharma Sales Training

by Mark Currier on 6/16/17 10:06 AM

Machine learning and artificial intelligence (AI) are often used interchangeably, but there are subtle differences. Machine learning is a subtype of AI, meaning that AI is a more encompassing term. But they are similar and refer to...

Train the Brain: Understanding How the mPFC Relates to Sales Training

by Mark Currier on 4/14/17 1:10 PM

 

The medial prefrontal cortex (mPFC) is actually a structure in the brain of a rat, but it's roughly comparable to a structure called the dorsolateral prefrontal cortex (dlPFC) in primates. In both types of animals, it is an...

2016 Novel New Drugs Approved Infographic

by Mark Currier on 2/13/17 12:50 PM

Novel new drug approvals in 2016 were half of what they were in 2015.  How many were first in class? How many received priorty review? Our infographic tells the tale. 

Before You Send an RFP Checklist: Infographic

by Mark Currier on 1/10/17 7:07 AM

 

The new year means new sales training-related RFPs. Before you send yours out, check out our infographic:

From Decay to Interference; Why We Forget

by Mark Currier on 12/5/16 11:30 PM

The human brain - the source of knowledge acquisition and orchestration of all the physical and psychological activities that make up life - is one of the most fascinating subjects of study and has been throughout recorded history....

The Right Training Tools Get Better Results

by Mark Currier on 10/26/16 11:24 AM

If you need a hammer, but all you have is a rubber mallet, you may have a problem. Any carpenter will tell you that having the right tools is essential for doing the best job, with maximum efficiency. Maybe you have the best table...

The Science of Active Learning: Getting Off the Bench

by Mark Currier on 9/1/16 12:07 PM

Learning is a process, and not a passive endeavor. It's not something that can be "topically applied" and expected to really sink in and stick with people. Suppose you were to walk into a lecture on a topic about which you know...

Are Your Training Initiatives Predisposed to Failure?

by Mark Currier on 8/16/16 3:00 PM

Even when a training initiative isn't considered an outright failure, companies worry about whether their investment in training produces a positive return. Getting a positive ROI on training requires several building blocks. For...

Multi-Sensory Learning for Pharmaceutical Reps

by Mark Currier on 7/27/16 8:00 AM

Learning may be thought of as a progressive, upward spiral, with each turn of the spiral encompassing several different steps. Learners gather information, reflect upon it, use it in some way, and are typically tested on it. Each...

The Value of a Patient-Focused Approach to Sales Training

by Mark Currier on 7/11/16 8:00 AM

One of the many reasons pharma sales differs from sales in other industries is that the "customer" can be thought of in two ways. Although the US allows direct-to-patient advertising, the pharmaceutical rep is more likely to...