Mark Currier

Mark Currier
Mark Currier is the Director of Marketing at CLD.
Find me on:

Recent Posts

Can Neuroscience of Influence & Persuasion Increase Sales for Pharma Reps?

by Mark Currier on 12/16/15 12:00 PM

We like to think that we and others make decisions completely rationally, based on positives versus negatives and logical conclusions. If that were so, then pharmaceutical sales would be much simpler. The fact is, social influence...

Expert Interview Series: Brian Cleary About Mobile Content Solutions for Pharmaceutical/Medical Salespeople

by Mark Currier on 12/9/15 8:00 AM

The most common reason salespeople in the medical and pharmaceutical industries fail to close deals is because they don't have the information they need at the moment it's needed, says Brian Cleary, chief strategy officer for ...

Does Gamification Really Work?

by Mark Currier on 11/11/15 11:29 AM

Worldwide, the gamification market is expected to grow from $421 million in 2013 to an astounding $5.5 billion in 2018. That represents a compounded annual growth rate of 67% during that five-year span.

People embrace gamified...

3 Things a Pharma Sales Coach Can Learn From Dean Smith

by Mark Currier on 10/2/15 12:30 PM

When you learn about Dean Smith, you quickly realize that most people could learn from his life and work. Smith, who died at age 83 in February of this year, was head coach of the men's basketball team at the University of North...

Can Social Media Tools Be Effective in Pharma Sales Training?

by Mark Currier on 8/26/15 1:43 PM

The concept of "social learning" has been around for a long time. The often-referenced social learning theory was put forth by Albert Bandura and states that learning is a cognitive process, but it takes place within a social...

Creating Pharmaceutical Sales Training Material that Passes the Scrutiny of the MLR Review Process

by Mark Currier on 8/14/15 11:50 AM

Because pharmaceutical sales reps work in a highly technical, regulated industry, the training materials they use have to pass a stringent review process first. This process is called the Medical Legal Regulatory (MLR) review. It...

Modern Pharma Sales Training Deserves a Personal Touch

by Mark Currier on 8/12/15 12:30 PM

Is it any wonder that in an age where unimaginable amounts of information are available at our fingertips 24/7 that white boards, paper workbooks, and traditional lectures are losing relevance in corporate training? With...

Teaching, Learning and Skill Development: Impact on Business Performance

by Mark Currier on 7/26/15 2:41 PM

Every business understands the importance of training and skills development. With pharma sales training, the importance is even more pronounced, due to the technical skills that are required along with necessary sales skills....

A New Take on the Training Journey

by Mark Currier on 7/21/15 12:30 PM

Pharma sales training has to be intensive, up-to-date, and made to "stick," because of the detailed and continually evolving nature of the subject matter involved. In addition to sales skills, reps have to possess the technical...

Do Humor and Sales Training Go Together?

by Mark Currier on 7/15/15 11:41 AM

The idea of using humor in a medical setting may seem risky to some people. And indeed, the wrong kind of humor for the situation can be destructive to professional relationships. But that doesn't mean there's no place for...