Neurolearning and the Power of Visual Storytelling in eLearning

by Mary Hiers, Guest Contributor on 3/8/16 8:30 AM

Competition is more global and intense than ever, and even mature brands with stockpiles of resources understand that constant innovation is necessary to keep from falling behind. That innovation applies to products and services,...

5 Things to Look for When Selecting a Training Vendor

by Mary Hiers, Guest Contributor on 2/18/16 10:22 AM

Selecting the best training vendor is essential to engaging learners and ensuring you maximize your training return on investment. It may take some time to evaluate the choices, but it is time well spent. Here are 5 things to look...

You're Asking Me to Prescribe What?

by Andrea Pagnozzi on 2/3/16 11:30 AM

All in all, the Affordable Care Act (ACA) had a pretty successful uptake in 2015. Depending upon which source you listen to, roughly 8 million people enrolled in the program in 2015, each acquiring health insurance where they...

If Good Training Matters, It Needs to Stick

by Mary Hiers, Guest Contributor on 2/1/16 1:30 PM

Training represents a major investment at most companies, and in some industries, like in pharma sales training, the investment is even greater due to the highly specialized nature of what learners must take in, and the strict...

Tips to Help You Be a Better Virtual Trainer

by Mark Currier on 1/28/16 2:30 PM

Virtual learning makes sense for many industries today, including the pharmaceutical industry. Many businesses are geographically spread out, and bringing everyone together for training can be expensive and disruptive. Virtual...

Gender Representation Considerations Related to e-Learning

by Mark Currier on 1/26/16 8:30 AM

How a workforce or learning group is depicted in e-learning materials rightly or wrongly conveys attitudes about cultural and gender roles. You may not think that it matters that the depiction of a pharma sales training interaction...

5 Things I Wish I Knew Before Becoming a Sales Trainer

by Andrea Pagnozzi on 1/19/16 7:30 AM

I didn’t want to be a trainer. I had no desire to leave the field. I was a salesperson; competitive by nature; and I enjoyed the accolades and recognition that came with achieving goals. From a career standpoint, I just wanted to...

5 New Year's Resolutions for Sales Trainers

by Andrea Pagnozzi on 1/6/16 1:28 PM

The beginning of a new year is a great time to reflect on what training executed really well during the previous year, and what things needs to be fine-tuned for the coming year. Now is the time to get really laser-focused on brand...

Improve Engagement & Learning: Offer Nuggets of Training

by Mary Hiers, Guest Contributor on 12/23/15 12:25 PM

The work of the pharma sales trainer has never been easy, but modernity is adding to the challenges inherent in the pharma sales training process. People's attention spans are shrinking, and distractions abound. Trainers are...

Can Neuroscience of Influence & Persuasion Increase Sales for Pharma Reps?

by Mark Currier on 12/16/15 12:00 PM

We like to think that we and others make decisions completely rationally, based on positives versus negatives and logical conclusions. If that were so, then pharmaceutical sales would be much simpler. The fact is, social influence...