Get Improved Learning Outcomes with Gamification

by Mary Hiers, Guest Contributor on 10/10/16 3:32 PM

Games and gamification aren't the same. With games, you have rules, competitive play, and a determination of skill. Gamification, on the other hand, takes game-like mechanics and applies them to things that aren't games (like sales...

Competition, Gratification, and Gamification: Pokemon GO in the Training Industry

by Joan Hudak on 7/15/16 8:30 AM

With all the hype surrounding one of the most downloaded games in history, we can’t help but wonder if and how Pokémon GO will affect the training industry. Or rather, is there anything that we as trainers can take away from this...

Does Gamification Really Work?

by Mark Currier on 11/11/15 11:29 AM

Worldwide, the gamification market is expected to grow from $421 million in 2013 to an astounding $5.5 billion in 2018. That represents a compounded annual growth rate of 67% during that five-year span.

People embrace gamified...

Elliot Masie's Gamification and Learning Lab: Day 2 Reflections

by Jan Ananian on 6/26/15 11:21 AM

We began our second day of our gamification learning lab once again discussing the use of the term “gamification.” We were challenged to find our own phrase and keep our eyes on what it will be named in the longer term, with the...

Elliot Masie's Gamification and Learning Lab: Day 1 Reflections

by Jan Ananian on 6/24/15 4:15 PM

During my first day at this energizing Masie Center event, not only was I reminded that gamification is not gaming, I also learned that although the word gamification sounds more corporate than game, it still doesn’t sound...

Get Serious About Training: Play Some Games!

by Guest Contributor on 1/14/15 3:46 PM

Traditional sales training can take sales representatives away from actual selling for extended periods and represents a major investment. But training is necessary for the sales force that delivers great results, and when...