Mark Currier

Mark Currier
Mark Currier is the Director of Marketing at CLD.
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Recent Posts

The 4 C's of Sales Training: Content, Coaching, Confidence, and Correlation to Performance

by Mark Currier on 7/2/15 1:28 PM

Sales training represents an important investment of time and resources, and every biotech company wants to maximize the return on this investment. The 44th Annual Life Sciences Trainers & Educators Network (LTEN) Conference in...

Why Sales Training Should Include Storytelling

by Mark Currier on 6/22/15 9:00 AM


Training in general can be challenging, but training sales professionals can be even more so. Good sales representatives tend to be good at building relationships, and many relationships are built upon shared stories. One...

Training Millennials: What You Need to Know About Their Learning Styles

by Mark Currier on 5/27/15 3:21 PM

As the Baby Boomers retire, the corporate sales forces of the world are starting to be turned over to the new generation of Millennials. The problem that sales trainers are having is that this generation communicates and utilizes...

How to Beat the 'Forgetting Curve'

by Mark Currier on 5/8/15 12:10 PM


Professional trainers are obsessed with improving the learning curve that indicates how quickly trainees get up to speed on material, but they tend to take the "Forgetting Curve" for granted. While good training does help...

Bite-Sized Pharma Sales Training: Building Skills in Small Chunks

by Mark Currier on 3/30/15 7:30 AM



If you're old enough to remember when PCs were introduced to the workplace, you may remember the volumes upon volumes of training manuals that arrived with even the most basic software. They probably sat on a shelf and gathered...

Virtual Classroom Training Best Practices

by Mark Currier on 3/17/15 8:00 AM

Virtual sales training courses are increasingly popular for developing employee skill sets and ensuring employees stay current with policies and procedures. When well-planned and executed, this type of online sales training is...

Pharmaceutical Sales Training: Top Tools of the Trade

by Mark Currier on 3/9/15 9:30 AM

The tools used in pharmaceutical sales training are evolving. Key drivers of this evolution are technology advancements and healthcare industry changes that increase demands on healthcare providers' time. If you're a pharmaceutical...

How Big Data Is Changing e-Learning

by Mark Currier on 2/16/15 7:30 AM

eLearning is simply the use of electronic devices to deliver educational or training content. Today's classrooms and training rooms embrace smart devices, and there are countless applications that make eLearning increasingly...

2014 FDA Drug Approvals Infographic

by Mark Currier on 12/29/14 6:00 PM

2014 FDA Drug Approvals:

Pharma and biotech are data driven businesses. As we look back at 2014, there is no data set more simple or compelling than the number of FDA approvals in a given year. 

How many drugs were approved for...

3 Tools Sales Trainers Should Be Using

by Mark Currier on 7/21/14 12:28 PM

Sales trainers in the pharmaceutical, biotech and medical device space all have apps or content they want to share to make their next training initiative easier, more engaging and impactful. The problem is, these "quick"...